Case:Vogue Italia|OUR NEW WORLD

コロナ禍で、テレビの収録や雑誌の撮影にも制限が生まれている昨今。
そんななか、ファッション誌『Vogue Italia』が、6月号の表紙に子どもが描いた絵を起用しました。

同誌は以前からコロナ禍ならではの表紙作りに挑戦しており、4月号では希望を表す真っ白な表紙を起用しました。
そして6月には、子どものデザインを起用するという新たな取り組みを行ったのです。

同誌が子どもの絵を表紙に起用するのは初めてとのこと。6月号の表紙は全部で8つあり、2~10歳までの子どもによって描かれました。
表紙はいずれもシャネルの2019-20年のメティエダール コレクションのルックをモチーフにしており、6月号のテーマでもあるOUR NEW WORLD」のテキストも添えられています。

この投稿をInstagramで見る

#OurNewWorld, the June issue of Vogue Italia, will be on newsstands tomorrow. The issue is entirely dedicated to children, featuring eight covers drawn by eight very young authors aged between two and ten. #OurNewWorld Violetta T., 5 years old, lives in Milan. At first she didn't want to do the drawing, then when she found out it was for a magazine that you buy at the newsstand, she put a lot of effort into it. Then, when she was told it was going to be on the cover, she burst out laughing. She drew a @Chanelofficial look from the Métiers d’art 2019/20 collection. ———— “There’s a simple and fundamental reason why this issue of Vogue Italia is dedicated to children, to their new world. It’s because we think they are the most overlooked and least obvious victims of the pandemic that is affecting us all. Without even considering the infringement on their right to play and socialise, it is simply incredible and unacceptable that in many countries, Italy included, nobody yet knows if and how schools will reopen in September. Furthermore, children’s predicament is inevitably compounded by what has settled in their subconscious during these months of confusion and anxiety, the repercussions of which are destined to take shape over time. This is why the June Issue of Vogue Italia includes many fairy tales. For centuries, such stories have been used as a way to crystallise our fears and thereby come to terms with them. In many of these tales, clothing plays a crucial role because it is the means by which each of us chooses to portray ourselves to others. Accordingly, we have also taken the opportunity to try and explain to children this strange, often illogical, but still uniquely wonderful world of fashion – which, like in a fairy tale, will have to endure a rite of passage in these coming months. As for the covers, which have been entrusted to eight very young authors (aged between two and ten), I think there is little to add to the poetry of the images. Just something Picasso said: “It took me four years to paint like Raphael, but a lifetime to paint like a child.” #EmanueleFarneti ———— Cover 8 of 8 Editor-in-Chief @EFarneti Creative Director @FerdinandoVerderi

Vogue Italia(@vogueitalia)がシェアした投稿 –

また、同誌は子どもたちの創造性をサポートすべく、参加者に白いトレーナーとフェルトペンを贈ったとのこと。

まさに外出自粛の影響を受けたからこそ生まれた、新しいクリエイティブでした。